This week in social media we see new apps from Twitter and Facebook help businesses over the Christmas period! Read on to see what’s new…

LinkedIn Releases Options That Will Help You Meet More Professionals In Your Field

Back in November LinkedIn announced that they were to develop events tools. They’ve now officially launched options that give users the ability to create and organise events pages making in-person meet-ups more accessible within the professional social network.

LinkedIn explains: “You need to provide a description, date and time, a venue, and then invite your connections using filters such as location, company, industry, and school. We also recommend you share the event as a post to leverage the power of the feed to reach relevant attendees. From your event page, you can easily track attendees and invitees, post updates and interact with other attendees.”

It’s all very similar to Facebook events, it’s easier to organise meet-ups where before may not have been possible. When you accept an invite to an event, you’ll be able to see a list of those attending alongside you. Both organisers and attendees can send invites even to private events. Organisers just need to give the right permissions. The way this works means that you can connect on LinkedIn with other attendees prior to the event which gives a strong basis for creating relationships.

There Are New Facebook Story Templates For Businesses and New Business Options for Instagram

Facebook have released customisable Story templates just in time for the Christmas season that can be used across Facebook, Instagram & Messenger.

[Social Media Today]

Each template looks to be simple, yet effective and easy to customise to encompass your own brand. If you’ve previously been shy of using Stories this could be a great place to start! You can access them through Facebook Ads Manager. Facebook give instructions here.

There’s lots of customisable options available including background colour, music and calls to action. As you have to set them up in ads manager it does mean you’ll need to use them in paid promotions. However, you can download them to use organically.

Facebook is always looking for new options and included in their latest releases are options for Instagram direct messages..

You can now manage your Facebook and Instagram messages from your Messenger app. Facebook is also including Insta message functionality which as a business will let you:

  • Add labels to individual contacts. These will include ‘VIP’ and ‘New Customer’ to give more context.
  • Search your contacts.
  • Use saved replies in Instagram messages so you can streamline responses to common questions.
  • Sort your Instagram messages into folders which will allow you to manage responses more efficiently.


Twitter Releases New App For Mac

Are you a Mac user? Good news, Twitter has released a new app just for you. The latest version of the Twitter app, built on macOS Catalina, is now available to download from the app store.

New additions to the app include:

  • The ability to multi-task with multiple windows – don’t pause what you’re doing. You can now look at multiple windows all at once and compose Tweets in as many windows as needed.
  • More of Twitter for iOS. You can now access everything from multiple account sign-in to dark mode on Twitter for Mac.
  • Drag & Drop – Drag links, images and more into your Tweet composer from your browser to share with your followers.


View Portfolio